Asset Toolkit
The fight against malaria has led to some of the greatest health successes in human history.
Britain and its partners have already saved nearly 12 million lives and prevented 2 billion malaria cases. More countries than ever are on the cusp of elimination, but we can't stop now. The fight isn't over, and the job isn't done.
Malaria takes a devastating toll on families, communities and countries. A child dies every minute from this deadly disease.
British scientific leadership has been at the forefront of the malaria fight, with breakthrough tools such as the world's first malaria vaccines. Recent polling shows that the public backs Britain working with global partners to end malaria.We know Brits think it’s important that the UK continues scientific research into fighting malaria.
So we're calling on politicians to do the right thing - get the job done and commit to ending malaria for good. Join us and use this toolkit to share the campaign. We're Britain. Saving lives is what we do.
But... who really cares anyway?
Who really cares about malaria? We asked Brits on the street to find out if anyone really minds whether we end malaria or not.
Share the video on your feeds to show that the British public is behind ending malaria in our lifetime.
Social media posts
Use the example posts below to share the campaign message and video and make some noise on social media.
Since 2000, the UK has helped halve deaths from malaria saving nearly 12m lives. Through the power of British science, it’s time to finish the job. New tools such as vaccines, bed nets and treatments being developed here can help make sure we end it in a generation. #ZeroMalaria
We know Brits think it's important we keep going with scientific research to end the deadly disease of malaria in a generation. I'M ONE OF THEM!✋ Together, we can finish the job and save millions more lives. #ZeroMalaria
Right now a child is dying every minute from malaria, but British science is creating new tools so we can end this disease for good – including the world’s first approved vaccine🔬 We can't stop now!💪 Let's finish the job. #ZeroMalaria
1 in 3 pregnant women in Sub-Saharan Africa are affected by malaria – putting both mother and baby at risk from a deadly disease. That's not good enough! 👎 In the UK we have the know-how to save millions of lives. Let's get the job done & end malaria in a generation #ZeroMalaria
Social media assets
Use the social media assets below to show the government you care about saving millions more lives through the power of British science.
Key messaging
Find key messaging to do with the campaign and Britain's role in fighting malaria below. But this seems like a lot to read and you're probably super busy.
The fight against malaria has led to some of the greatest health successes in human history. Britain and its partners have already saved nearly 12 million lives and prevented 2 billion malaria cases. More countries than ever are on the cusp of elimination.
The fight is not yet over: a child dies every minute from this deadly disease. Malaria takes a devastating toll on families, communities and countries. One in three pregnant women in Sub-Saharan Africa are affected by malaria, putting both baby and child at risk. In sub-Saharan Africa alone, nearly 80% of all malaria deaths are children, making it one of the top killers of children under five.
British science is making important breakthroughs in medicine and technology that can finally help to beat malaria. The UK is world a leader in science and innovation. Nothing exemplifies our strength in this area more than British-backed malaria science and innovation. British scientific leadership has been at the forefront of the malaria fight, with breakthroughs to combat threats such as drug and insecticide resistance, and new tools such as the world's first malaria vaccines.
Recent polling shows that the public wants Britain to work with global partners to end malaria. Public opinion backs the need to get the job done – 84% of Brits think it’s important that the UK continues scientific research into fighting malaria. Public opinion backs the idea of UK being part of a global team – 72% of Brits feel that the UK is most effective at preventing diseases globally when it works together with other countries. An overwhelming majority, 79% of Brits, feel proud of the UK’s contribution to the world stage in the field of science and medicine, more so than in other fields such as British art and culture, manufacturing and engineering, and sport and leisure.
Let’s get these life-saving tools to the children and communities who need them. Our scientists and their partners around the world have developed, and are developing, the tools we need to end malaria. We need to make sure those medicines and technologies are delivered to the children and communities that need them most. Only then will we finish the job and end malaria in our lifetime.Who would not feel proud if Britain helped end malaria – one of the world’s oldest and deadliest diseases?
